This week I was looking into the main part of my FMP, the Branding Guidelines for Youths Choice. I completed reseach into branding guidelines and the codes and conventions of what should and should be included. For example most places include these main aspects,
Typography, Visual Hierarchy, Colour Pallet, Main Logo and Logo Spacing, Alternative Versions of the main logo (generally scalable), Don’ts with the logo (such as colour changes and drop shadows), Tone of voice as well as occasionally social media templates.
In my production I’m going to aim to include all of these aspects of branding guidelines.