Here is how I plan to promote the Youths Choice Website to the Stations Listeners

Researching into how Radio Stations have released websites

Lots of places use social countdowns releasing the surprise on the last day

Many also use captivating capitations to engage the audience to click the link such as 

  • “Bet you didn’t know we also love to write- check out our new blog! Newly added ✅marketing tips, ✅social media news, ✅Indy events, and ✅so much more.”
  • “Our shiny new site is now live.✨Visit and sign up for our newsletter to get blog posts, updates, and special offers!”
  • “NEW product release on our NEW website! Shout out to ________ for your hard work!”
    (Tag anyone who helped worked on the project- they will appreciate it and are likely to share your post and reach a much wider audience.)
  • “Our new website makes shopping for [product/service] so much easier! Spot that ‘Express Checkout’ feature. 🛒💨“
  • “Breaking news: Our website is so much easier to use (and look at)! Visit and sign up for our emails to receive an exclusive offer to celebrate the launch!”

(thanks to kicksdigitalmarketing.com for the examples)

 

Search Engine Optimization (SEO)

As my client outlined in our meeting SEO is very important to any website but especially one with the brand presence that a company like Global has.

The client has said that it’s important that the website ranks with the following key words

  • Youths Choice
  • Global Academy
  • Global Students
  • Global Academy Students
  • Global Academy Station
  • Global Academy Radio
  • Global Academy Studios
  • Student Stations Hayes
  • Student Stations London

It’s also important to the client that when searching ‘Youths Choice’ the websites links also show up not just the home page (See photo for an example)

 

 

How do I plan to release the Youths Choice Website to their Audience

I plan to use both the countdown and the captivating quote in my social posts. It will be a 3 day countdown including a 30 second feature video on the top 3 new and exciting features. This will include, seeing who is live (and the new schedule), seeing what song is playing (and song history), and the brand new player.

I will be making the posts and video with the Youths Choice social and digital marketing team. They be supporting me in making the short video with the integration of Shots of the website on a 3D animated phone / Desktop computer with the captions and specialist feature text. This video has taken inspiration from this video