Rational
I chose to do a re design for the Youths Choice website because their target audience is between 13-24. I have a reasonable experience developing digital content such as such as social posts and short form ‘Instagram story’ style posts and other on air content such as show features, games and links aimed at that age group to keep them interested.
In addition to this I have also been previously involved in similar web development and maintenance for other radio stations, who have asked me to support them through out the years, as well as personal blogs and other information or ‘splash’ style sites so I’m familiar with the means to create a user friendly website that would end up being used by hundreds if not thousands each day. I am also competent in html, CSS and java script, this will help me out being able to troubleshoot and get the exact look the client is after!
Project Concept
The audience that I am targeting with my project is the same as the station so people who are between the ages of 13 and 24, who have an interest in the latest music news, and who may attend or know of someone who attends the school that the station is broadcast from.
The website is meant to be an easy way for anyone who knows about the station (and maybe people who don’t) all the information about what we do and how to listen or watch them. This means that the website should be simple with not too much clutter or words however still being able to inform them of all the information they need to know about. The most important feature for the site is going to be the radio player, this will allow easy listening to the station directly off of the website. This will help the station to be able to increase listener numbers and potentially then social media engagements and followers.
Evaluation
I will be keeping weekly logs of what work I have completed during that week, this will include all improvements and changes made to the site as development continues.
I will also utilize focus groups from the stations audience as they will know what is best to change to make the site easier to use and more informative.
The client will also play a critical role in making sure that all suggested changes are liked and doesn’t take away anything from the stations image
Proposed Research and Sources
I will have access to speak with the team behind the station allowing them to explain exactly what they want but also access to some of their audience to be able to test how they find some example websites