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Evaluation
During this project, I created a Top 5 video about the Top 5 Songs of 2020 by Youths Choice. I think that my top 5 video was effective and drove people to look more at the Youths Choice social media accounts. The effects used makes sure that whoever is watching isn’t getting bored while they are watching it. I was able to understand the idea of creating an engaging and insightful short form video really well because I have designed quite a few in the past for Youths Choice as well as other media companies or companies that wanted to express their work through media to better reach the modern style of communication between brands and their consumers
In addition, my promo is Portrait and 60 seconds long, this is great as it was designed for upload to Instagram, Snapchat and YouTube stories as well as TikTok. I think that this is a good mix of the engagement of a 30-second short-form video with the informativeness and creativeness of a 3 to 5-minute IGTV video.
Something I would change for next time is adding better information about what the video is rather than just going straight into it, I originally designed it as a video that would have context before it as well as some form of overlay. Thinking back to this I would say that it would be a better idea produce both, one without the overlay and context, similar to what I designed this time as well as one with the context and overlay in order for the brand to be able to choose what they would prefer to post
In terms of my peer assessment, I think that they pointed out small mistakes and errors that I had already spotted and noted down to fix. This however was very useful as it gave me a fresh set of eyes to look over it, and also the opportunity for that person to say that they didn’t like for example the style of the text this then would allow me the time to look back and re produce the text in a way that they think would be more suited towards the target audience
In conclusion I think I responded to the brief well as everything that was asked of the video as included, there is definitely improvements that I would look at making to it as I have described above. The only thing with doing a project like this is that I haven’t got any feedback from my client, this is normally the most valuable feedback for me as at the end of the day they know the audience the best. So as a result of that I haven’t been able to improve my work to better fit the style and audience that they possibly were aiming for but had this been a real project these things would have been taken into account.