This is my idea development section for my Branding Guidelines for Youths Choice. With this, I’ve identified that more of the guidelines are about the brand from the management perspective and I think I have enough insights from my posts research to talk directly with management and use my own knowledge to come up with ideas.
A big part of making the branding guidelines effective is showing that they look good by utilising them in the document it’s self. This includes using the correct fonts, colours and more.
I was provided these logo guidelines as a starting point. This gave me the basic fonts and Logos that I needed
After speaking with the station manager we decided that some of this was redundant now. For example the letter mark, some of the secondary colours, and the secondary typeface. These never get used anymore as they don’t look as visually appealing and on Brand.
The Main Typography will be changed slightly to Futura PT, this is due to it being more avaliable and it’s intergrated on fonts.adobe.com so is avaliable for all our designers who use the adobe suite. We will, rename the main colours with more appropriate Youths Choice names, and extended it to be 5 colours, add the full colour logo with clearspace, change the logo slightly to have rounded corners as it’s more visually appealing, add more details about incorrect usage of the logo, add a full tone of voice sheet and social media templates.