This week was my first week of research, during this week I was looking specifically at the new music posts part of my FMP, so where better to start than by looking at posts from similar brands and radio stations.
I learned quite a bit from the research conducted specifically that radio stations like to post these types of posts as videos. Speaking to a focus group of students in the station’s target audience they prefer this and find it more visually appealing and ee catching rather than a bog-standard post. One student said ‘Seeing the artwork and the name move around really makes me want to unmute the post so I can hear the song.’
With the Music Posts this week I was looking at Station Playlists. I did some reaseach into the stations that Young People listen too
This gave me a really good picture of what radio stations and brands that I should be looking at for music ideas. I then had a look at some of the most popular brands mentioned by the students and took screenshots of some of their playlist.