Something that was at the forefront of creating the new music post for Youths Choice was to make it quick, easy and accessible for anyone to make. This almost immediately eliminated the use of after-effects as you would need powerful hardware to run it, I eventually decided on using a new program from adobe called Premier Rush. Once the template had been made you could even create these posts from your phone!
I started by taking an existing asset from the Youths Choice library (this was the animated background that we are repeating) and also created a piece of production with the song ‘Head on Fire’ to go in the background
Next, I created the animated logo popping up from the side. This was done using a change of vertical and horizontal position so the logo looked like it was popping out from the right
I then added the song Text, this included the Name and Artist (as well as the remix if needed)
Then Finally I added the song’s artwork. This artwork was sourced from Apple Music as we integrate with them for now playing reporting on our website!
Finally here are two produced videos.
Summary
These posts where incredebly effecctive in engaging and informing our audience and reaches and engages much more than normal posts from the Youths Choice account.
