Understanding the Audience and what they enjoy listening to.

Youths Choice Target Audience

Ages: Teens / Young Adults 13 – 21

Gender: Male, Female, Non-Binary and Gender Fluid

Religion: Any Religion

Ethnicity: Any Ethnicity

Family: Living at Home / Recently Moved out

Occupation: Student, Part-time worker or newly into an apprenticeship or job

Discoveries

Since our audience is between the ages of 13 – 21 I’ve completed some primary research into the radio stations that those students enjoy listening to by speaking to students to match my target audience.

With this research, I can see that I should be targeting a mix of, Capital FM, Capital Dance and Hearts Music Styles. Doing a quick look on their websites I was able to find some of the songs they play

Summary

I will be using the radio stations I have found to help inform my decisions about what music to add to the Youths Choice Playlist with my focus group!