Who was in this focus group?
- All genders
- Aged 14-21
- Live in London
- Enjoy listening to music and in particular are fans of the radio
What questions were asked?
What is the most important part of a radio station’s website?
- The schedule – To see who is live
- How simple it is to listen in
- What song is playing
- Showing where we can follow them
What’s Your impression of the mockup?
- I like the layout especially who is live in the header with a simple button to listen live
- It would be great to see the schedule and last played songs page as a dedicated link rather than having to hover over the radio tab
- I like the pictures however a collage would be better I think
What is your favorite Radio Station Website?
- Capital FM
- Heart
- Absolute Radio
Why as these your favorite?
- I love to be able to see the face of the person who is presenting
- I love to have a site to explore and see all that the station is getting up to
- Personally, I like websites being very minimal and absolutes website is basically just a play button and logo
What will I do with these comments?
- Make sure that you can see who is live as soon as you go onto the website
- Getting the right balance between being minimal and having content still for the user to browse
- Adding another nav bar to the header to allow faster access to common radio links